About the project:
About 100 years ago, live music was everywhere. When recorded music came along, we lost that spontaneity. Today, with a smartphone and Endlesss, anyone, anywhere, anytime can have fun making music again. Endlesss works like a chat tool but with the ability to make and share riffs (snippets of music), which friends can edit creating unique sounds together.
Project Details:
Client:Endlesss
Project type:Client / Group (3 UXers)
Time frame:2 weeks
Date:20 February, 2019
Result:
1. Adding a ‘discovery’ feature to the app, to help users search for new people, sounds/rifffs and jams, as well as explore the option to follow and perhaps be ‘fed’ music that matches their interests.
2. While also taking into account Ethical considerations - by incentivizing longer, focussed sessions involving multiple creative interactions while avoiding addictive and toxic behavior such as bullying, trolling and spamming.